DAM search & AI

The right asset.
Easier to find.

Find media in AdmiralCloud using known details, a description or a reference image. Recognized text and spoken content give you more ways to search your DAM.

The situations and search terms below are editorial examples, not actual search results or product screenshots.

Criteria & filters

Put known details to work.

Know when a file was created or which tags it carries? Combine search criteria and use filters to narrow down your selection.

Metadata provides context that an image alone cannot reveal, such as the occasion or project it belongs to. Well-maintained details make targeted searches easier.

More about metadata

Editorial example

Find photos from the research greenhouse

Known details
The tag “Greenhouse” and photos from June 2026
Approach
Search for the assigned tag, then narrow down the selection by date.
Assigned tagGreenhouse
Captured inJune 2026
Two researchers examine a plant together in a bright greenhouse.
Greenhouse
A grey-haired member of staff waters young plants at a greenhouse research bench.
Greenhouse
Two photos with the same assigned tag and the same month of capture.

Natural language

Search in your own words.

Have a scene in mind, but not the filename or keywords? Describe what you are looking for. Smart Search finds relevant image content even without matching tags or metadata already in place.

Add useful details to your description. Metadata and filters can refine the search further.

The description captures the scene without needing a filename or a person’s name.

Search in your own words

People working with plants in a greenhouse

Two researchers examine a plant together in a bright greenhouse. Examining plants
A grey-haired member of staff waters young plants at a greenhouse research bench. Tending trials
2 matching example images

Visual similarity

Start with an image, not a keyword.

Use an image as a starting point to find visually similar content in your own media library. This helps when the look you need is easier to show than to describe.

Editorial example

Another image for the same topic

A greenhouse photo serves as a reference for finding visually similar images. Similarity does not mean it is the same photograph, plant or person.

Reference image

Green potted plants on a research bench in front of the glass windows of a greenhouse.

Similar images

A grey-haired member of staff waters young plants at a greenhouse research bench. Two researchers examine a plant together in a bright greenhouse.
Plants and glass architecture connect the images. Perspectives and people differ.

From your library

Start a similarity search from an existing image asset.

Upload a reference image

Drag and drop an image to use as a search reference. Reverse image search finds similar images in your AdmiralCloud media library.

Use your phone camera

Take a photo and use it as the starting point for a visual search within your media library.

Text & speech

Search beyond the filename.

The term you remember may appear or be spoken within the media itself. Text recognition and speech-to-text make that content available as an additional basis for search.

Editorial example

One term, different media

“Photosynthesis” appears in a research document or is mentioned in an interview. Once that content has been recognized and made searchable, the term can be used to find it.

Search termPhotosynthesis

Document

Light & plants

Green potted plants on a research bench in front of the glass windows of a greenhouse.

How does light affect photosynthesis in our trial plants?

Interview

A researcher wearing a lapel microphone speaks to an off-camera interviewer in the greenhouse.

“We study photosynthesis under different light conditions.”

The same term in a document and a spoken contribution, shown here as recognized text excerpts.

Writing in images and documents

OCR recognizes writing in images and documents and converts it into searchable text. Search recognized content, not just titles and descriptions.

More about text recognition

Speech in video and audio

Speech-to-text turns spoken content into text. This lets you find video and audio through words used in the recording.

Speech recognition in the feature overview

More clues. Considered use.

Recognition adds context

Object recognition and Smart Tags add descriptive information to your media. Optional facial recognition supports searching for specific people; usage and personality rights need separate consideration.

Explore AI preparation

Activate AI deliberately

The AI suite is optional and disabled by default. We can discuss which capabilities fit your use case.

Within your protected environment

During AI processing, your data stays within your company’s protected data area.

Check the content and intended use of the media you find. A search result alone does not establish its suitability or permission to use it.

Which media would you like to find more easily?

Discuss your typical search tasks in a live demo, from known details and described scenes to reference images and content within documents or recordings.