1. What is Video Asset Management (VAM)
A video asset management system is a central platform that allows you to securely store, manage and selectively publish your videos. All users of the VAM receive specific access and approval rights for regulated and transparent handling of video assets. Uploaded videos can be provided with metadata, filtered by tags, edited, provided with subtitles or chapters, and linked to license documents. Specially prepared media libraries give external persons the possibility to view or download videos. The video asset management system thus covers the entire video processing chain within a single system.
2. Challenges in Video Management
In both larger and smaller projects, there are usually many different parties involved in the processing of videos, ranging from camera crews and production companies to internal product departments and marketing or PR agencies. Video content often has to be reviewed and sent back and forth until its finalization, costing a lot of time and storage capacity. The process is often confusing, and the bureaucracy involved in data protection-compliant work is very high.
Working across Platforms
Interfaces to CMS systems, Youtube or Vimeo, as well as Adobe or Microsoft applications, enable quick access to video materials where they are needed, without prior intermediate storage on your hard drive. Working with other desktop programs is also made possible. For example, open source solutions or the standard tools of the Windows and macOS operating systems can be used. Desktop folders or folders on the local NAS server can be automatically synchronized with the cloud in both directions for efficient workflows.
A video asset management offers various possibilities to publish videos for selected target groups. For example, web pages can be created that show the prepared collections of videos and make them available for download. If desired, the page may be password protected or accompanied by a registration and easily shared via a link. Another variant is the embedding of entire video media libraries on websites, portals, or the intranet. The media library fits seamlessly into the existing design of the website and ensures that visitors can search for, view, and download media.
Tracking & Optimizing Performance
How well is your video strategy working? Which country has the most viewers? Which devices and subtitles are used? Is the video watched to the end? At what point do viewers bounce? A VAM can answer all these questions. Detailed statistics on views, engagement, exit rate and many other metrics provide information on whether a video is well or poorly received by the target audience. The data allows valuable conclusions to be drawn about the quality of the video’s content, the right type of presentation, or the characteristics of the target group.
ADMIRALCLOUD | Ausgezeichnetes DAM System
Your online live demo
In addition to a brief presentation of the most successful features of AdmiralCloud, we will be happy to answer all your questions on the topic of digital asset management. It does not matter whether the topic is new to you or you already know very well which scope of services is of crucial importance to you.
Your test account
Discover AdmiralCloud in an independent exploration tour!
After an initial brief needs assessment by our DAM specialists, you will be given access to our AdmiralCloud trial. Explore our system independently and get a feel for the variety and possibilities of our features. We will be happy to support you with any questions that arise.