AdmiraLog 121118

AdmiraLog 121118

This summer was hot, seriously hot. The sick rate of my team was surprisingly low, with a few exceptions – a couple of wimps who can’t take the digital rum.

If I had my way, I’d just throw them overboard, right at the competition. But I don’t want to weaken our competitors. On the contrary, I want them strong, innovative and impressive. That’s the stuff that fires us up and lets us raise the mainsail of media asset management, even in a major digital storm.

MAM, DAM… PIM BAM… and “Ten Reasons for Digital Media Asset Management,” “Is a DAM right for your team?” I am tired of all that and would rather drown in the Mariana Trench than being swamped by the ever-same clichés.

The other ships are shining bright, and their figureheads seem to show the way to go.

But they are hollow on the inside and without cargo. At the slightest swell, I hear them scream. Without captain and without soul, they follow the current of their evil spirits… you got that?

AdmiralCloud is different… it’s coasting… smells nice… and it’s on track. It delivers a blessing in disguise and separates the desperate from the blessed. For nothing is worse than a constantly limping and stinking digital asset management that stands forever and never burns.

The sirens are on our side, so the digital flood may come… we are well prepared.

Enterprise? I feel like I’m the alien.

DAMn, I don’t get it… Part 3

“Christiane, would you just write that enterprise text for AdmiralCloud?”

“Me? Sure…”

The internet and its infinite expanse. The year is 2018. These are the adventures of the AdmiralCloud digital asset management whose strong IT team has been traveling the galaxy for many years to develop new features, find perfect interfaces and offer clients high-performance solutions. Many light years away from mediocrity, AdmiralCloud ventures where no one has gone before.

“Christiane, seriously…”

What is an enterprise solution?

Enterprise digital asset management solutions are individual solutions optimized for medium-sized and large corporations. They are designed to provide what the name suggests, be scalable, run reliably, be based on standards and be suitable for global media provision.

So, the AdmiralCloud enterprise solution is not about the infinite expanse of our galaxy but about infinite options to create a scalable, multilingual media asset management solution for big players – international groups that require tailor-made solution management due to their business and IT structure. Solution management that is designed for collaborative work, classification and compliance with all requirements and that allows the team to find answers to all questions concerning present and future needs.

Digital asset management in the enterprise version includes:

  1. Integration with the existing system landscape
  2. Comprehensive rights and authentication management
  3. White label solution for own branding

The customized solutions have to be a good fit for the company while being generically developed. That is the AdmiralCloud digital asset management platform approach. This approach ensures our capability to take the product to the next level.

About this blog series

This blog series will be continued soon!
Follow AdmiralCloud on facebook if you don`t want to miss the next part.

Soccer, bread and dripping & media asset management

DAMn, I don’t get it… Part 2

Berlin – Neukölln. Saturday, sometime after 3:30 p.m.

9th Bundesliga matchday.

Borussia Dortmund against Hertha BSC. A pub decked out in Hertha blue and white, with a solid interior in rustic oak. I am wearing black and yellow Borussia socks and my faux tiger jacket. My back is to the regulars’ table, to my left a window sill full of kitsch bric-a-brac, to my right and keeping her distance Rosel, the barkeeper. I am looking straight ahead at the projector screen.

Borussia is in the lead with 1:0 at the moment. We’re still all friends anyway.

Right behind me is Günter, a Hertha fan.

While watching some kind of obnoxious commercial, we get to talk about my job. That’s fine with me. Looking back and forth between the screen and Günter, I am starting to talk about format development, film production, global shoots for companies, corporate, creation and then AdmiralCloud.

Thick clouds of smoke. The air smells like beer. Someone hits his fist against the slot machine.

In the stadium, the fans are going on a rampage.

“So I got that film stuff,” Günther summarizes, “but that tech bit… what’s the thing you’re doing there?”

“Well, it’s creative. Texts and marketing and stuff. It’s a media asset management system.”


Günter thoughtfully stares at the bread and dripping on his plate.

I stare at the projector screen.

Then I feel Günther’s gaze move up from the bread to the back of my head.

Hertha’s midfielder Lustenberger tackles his opponent, a little too motivated.

Please, no more questions, I think.

Günter takes a big sip of his local beer, Schultheiss. Feels like he’s giving himself a boost of liquid courage. Oh no, I think, don’t ask!

Götze passes the ball to Sancho.

“And what’s an asset?” Günter asks.

Sancho scores a goal.

I catapult from my seat.


My chair topples over and Günter jumps.

I shout more enthusiastically than the current mood demands. This is only the rerun of the 1:0, after all. The guy at the slot machine gives me a thumbs-up, eyes glazed. Stupid me returns the gesture. The commentator coolly: “Yes, that’s Sancho’s 1:0 from the 27th minute once again…”

Günter doesn’t say anything anymore, which allows me to wriggle out of the situation. Not my proudest moment for sure.

Seriously, I would have had no idea how to explain what an asset is.

What are digital assets?

Asset is a term that can be pretty confusing: Generally speaking, an asset is something of value, like stocks, real estate or policies. It’s primarily used in the financial sector. Digital assets, however, are files – images, videos or presentations that have value to a company. But what exactly is their value to a company? First of all, digital assets comprise information. But more importantly, they also make money for the company – if they are properly managed.

As a rule, digital assets are generated in a creative process. For instance, a graphic designer has developed infographics, a photographer has taken high-quality fashion shots, or a film production such as mmpro has made an innovative series of video clips for a company. In this process, the information value of the digital asset is created. In marketing lingo, that’s the content.

Content is strategically applied to marketing campaigns. It helps companies stage their products or explain their purpose. A catchy image, a captivating recruiting series or even a single sound snippet may make or break the sales success. Internal media, so media meant for a company’s employees, can also be digital assets.

“Where are the 2013 Press Ball photos? In the basement I think…”

At many companies, media such as the unused photos from a shooting, the comprehensive footage of a video production or historical archive material are stored without any particular structure on many different data carriers. Local computers, hard drives, flash drives, email attachments, servers, CDs – or even as printouts in a basement storage unit. They gather dust. Such files are useless and therefore have no value.

Another issue that gets lost this way is copyrights: Who was the photographer for the shooting? What were the licensing conditions agreed back then? Could we still use the photo or not? Nobody has the overview. So one thing is clear: Information is only of value for a company when it’s stored in a structured form and accessible and understandable for everybody involved.

Cleaning house: AdmiralCloud DAM lets your media shine

Our AdmiralCloud Media Asset Management helps clients save, organize, share and, with the , even edit files. Rights and licenses can be managed easily via AC as well. Content is available and searchable for all team members or specific user groups – and can be called up from anywhere. Clear media libraries, beautiful image galleries, presentations and entire campaigns can be created in no time at all. This makes media even more valuable.

“An asset? That’s valuable media content. Like the video of the 1982 Goal of the Year. That needs to be archived and managed well. You get that, Günther?”

About this blog series

part 3 – Enterprise? I feel like I’m the alien.

In the beginning was the silence

DAMn, I don’t get it… Part 1

AdmiralCloud – digital asset management. Yep, I use it. Works nicely. Videos, images, other stuff – can be downloaded, uploaded, searched, found. Sure thing. All good. As I am a creative allrounder at AdmiralCloud, which includes editing text content, I roughly check as well what the system can do. But how rough the level of my check really is only becomes clear to me one day when Alexander Pulvermüller, our digital media strategist, and I suddenly find ourselves silent while designing the concept of the AC website. And I’m talking about an unpleasant silence here, believe me. I can’t recall what I have said exactly but Alex stares at me as if I’d just set his car on fire. I probably look as baffled as he does, or maybe like the car, just not on fire. Empty headlights, more like it. Then Alex’s gaze turns softer, understanding, as if I’d set the car on fire because I just don’t know better. “Say, do you understand what a DAM is?” “Well, sure… sort of?” The headlights are still not turning on.

What is a DAM?

A digital asset management (DAM) refers to software that manages digital media content, such as image, video, audio or text files. A DAM allows users to administer, edit, archive, publish and import such media. Depending on the area of application, a DAM may also be called media asset management (MAM) or video asset management (VAM).

About this blog series

part 2 – soccer, bread and dripping & media asset management

The world’s most honest DAM blog series

DAMn, I don’t get it…

…and in the end, I’ll probably lose my job.

About this series:

There are only two options: Either I’ll get fired by the end of this blog series, or I’ll get a raise. My money is on the former. Because in this series, I radically reveal my non-knowledge, non-understanding, non-skill when it comes to digital asset management. Me, that’s Christiane Freitag, head of format development at mmpro film production and creative allrounder at AdmiralCloud – a legit media management system, probably the best there is. If only I could judge that. Yes, it works. I like working with AdmiralCloud. But the theory? Learning about technical topics is about as much fun for me as seeing my dentist for root canal treatment. Oh well… let the show begin, I guess. Does it hurt yet? Sure does!

part 1 – in the beginning was the silence